ADVT 310 Final

Over the course of a semester, I created a cohesive advertising campaign for Congaree Pencil Company’s Back-to-School Breakfast at the Richland Public Library. The project included a poster, sandwich board, billboard, social media ads, and a full brand guide with logo, color palette, typography, and tagline. This campaign demonstrates my ability to design consistent visuals across multiple formats while maintaining a strong brand identity.